Paul Smith Store: 46 Beak Street, Soho

Paul Smith Mens, PS by Paul Smith & Paul Smith Jeans. (Plus Shoes, Luggage and Accessories)

'Paul Smith Beak Street's upper floor reflects the playful feel of Paul's office, with an eclectic mix of styles. A traditional ceiling and reclaimed oak flooring set the scene for a diverse selection of 20th-century antique furniture: including post-modern Memphis-style pieces and Seventies pieces by Florentine design and architecture collective Superstudio.
The walls of the Beak Street shop are painted in muted hues: ochre, terracotta, umber and moss. Earlier this year, Paul invited followers, via an entry on the his blog, to help decorate the Beak Street shop by sending customised envelopes. The post – in both senses – had a tremendous response, and a selection of the envelopes feature in the shop.’